If you’ve felt like burning your content to the ground lately… good.
It means you’re paying attention.
Instagram has changed.
Trial Reels. New signals. New rules.
And most creators are still playing a game that ended two years ago.
You’re not lazy.
You’re just tired of slop advice and soulless posts that take hours to make and get 83 views.
I was too.
So I scrapped everything and built a new way to create.
One that’s actually fun, actually works, and doesn’t steal your entire week.
Quietly tested it. It worked.
Helped a few clients. Worked again.
Now I’m running it back — and bringing you with me.
Here’s the plan:
→ Use AI (not for junk — for research)
→ Build a system that makes content quick to create and easy to stick with
→ Find your style — not some copy-paste trend
If you’re done worshipping the algorithm gods…
Let’s build something better.